Roles: UI lead designer • UX support • QA support
Duration: July 6, 2021 - Dec 7, 2021
Release: August 29, 2022
The problem
As Attain continues to enhance the program through greater personalization, the team aimed to build a feature that provides users with greater agency over how they choose to engage with the product and in physical activity. Market research has likewise indicated a dearth in community and socialization, achievements and leveling, and data and tracking.
The solution
Build a feature that vary in types of competitions and challenges limited to those that can be device-adjudicated, in which users have the ability to opt in if interested and track their progress over a specific amount of time.
Background
When I joined this project, there was already a big chunk of work done by the UX lead and other team members, such as competitive analysis, some user research (surveys), journey mapping and wire-framing and some discovery design work. I took all of this and started defining more in depth what to display and how.
Design
As the team was defining the type of challenge we wanted to kick off this part of the product with, we tested a couple of design options for the Challenges active tab and the detail view. We decided to focus on those requirements first as they are the core of the experience. We got feedback and used that information to help refine our designs.
Final designs
Based on the user feedback, our designs decisions started taking form and got defined. Now users can track their progress toward the next set of points since challenges are divided by levels. They can see how they are doing compared to others while daily coaching tips encourage completion of goals. A countdown will inform the user when a challenge is going to end and full screen notifications will congratulate the user when a level is achieved or completed or when the challenge is over.
Accessibility considerations
When building the app, the team also considered important accessibility features such as landscape mode and scalable type and created guidelines so other designers and attain developers can refer to.
Feature launch
We ran an internal version to help us test, learn and adjust details before launching to the public. Once adjustments were fixed, the Challenges Feature was launch in August 29, 2022. The feature has been rather successful, as shown by these stats:
Our users are even more engage with Attain app now that the Challenge Feature is out to the public. They now can be more active by competing with themselves and pushing further to get even more rewards.